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Address by General Xu at the Supplier Conference in 2017

Release time:2017-05-02 18:53:14 | Return list

Grasp New Opportunities and Collaborate New Development

                   ---Speech at Shinwa Supplier Conference in 2017


Good afternoon, distinguished guests and leaders.

  On behalf of the management of Shinwa(China) Industries, I warmly welcome all the guests to attend today's conference! At the same time, I would like to express my heartfelt thanks to all of you for your strong support in the past year.

  The sales scale of Shinwa(China) Industries in 2016 is the same as that of the same year. However, by learning the Amiba management concept and introducing the Amiba management system, learning lean management and receiving expert guidance, the company's business vitality has been further enhanced, which provides favorable conditions for the transformation and upgrading of the company.

  Under the guidance of the board of directors, the company has recently completed a round of business and technology roadmap planning. It has made it clear that while adhering to the three traditional businesses (OPU processing; PCBA processing; design, purchase, manufacture and sale of the core components of the automotive entertainment information system), it focuses on the automotive electronic components, focusing on "automotive assisted driving, automatic driving" and "automobile". Vehicle from fuel-driven to electric-driven "these two major automotive development directions for layout and investment.

  Among them, the development of automobile-assisted driving and auto-driving has brought opportunities for the development of various electronic components (such as lenses, radar, etc.) to detect driving environment. The lens business of Shinwa(China) Industries began to accelerate development several years ago. It has increased three times over the same period in 16 years, and will continue to develop at a high speed in 17 years and the next few years. Shinwa aim to be the top-ranking vehicle lens at home and abroad. Provider.

  The development trend of automobile from fuel-driven to power-driven is very clear, which leads to the rapid growth of the demand for lithium battery management system (BMS). Shinwa has been designing, manufacturing and selling the lithium battery management system for communication backup power supply in recent years, and has accumulated some relevant experience. Last year, it formally began to develop BMS for automobile lithium battery, which is one of the key investment projects in Shinwa's medium and long term planning.

  The biggest difference between vehicle lens and lithium battery BMS, which are familiar with vehicle entertainment information system and its extended products (such as machine core, Bluetooth module, WIFI module, DAB module, etc.), is that the former two involve the important issue of vehicle driving safety, which puts forward stringent requirements for the quality and reliability of vehicle lens and lithium battery BMS products. For this reason, besides Shinwa itself must be treated with extreme rigour, it is also essential for all partners to take a highly responsible attitude towards life safety and embody it in the physical quality of products. Otherwise, we will not be able to share the fruits of development in these two major development tides, on the contrary, it will lead to disaster. In view of this, I would like to draw your special attention today to new and old friends.

  In addition, there are other outstanding problems that need to be properly solved in Shinwa's old and new business. For example, how to meet the short delivery requirements of domestic customers is seriously restricted by the long delivery time of electronic devices. For this reason, Shinwa will make some preparations for itself. At the same time, we hope that our supplier partners will cooperate with Shinwa's purchasing and development department to make full profits through regular information exchange. With the advantages of your customers, flexible stock and delivery, to shorten the delivery time, Shinwa will enhance the evaluation proportion of suppliers in this area.

  In the fierce market competition, Shinwa's sustained and steady development also benefits from the company's development strategy of lean management and FA automation transformation since 2008. In order to enhance the competitiveness of partners, we also propose that we pay attention to this basic work together. If you have service needs, you can also contact us. This year, we plan to set up a special Lean Technology Reform Agency to provide services and support to the outside world.

  Finally, I wish this conference a complete success, I wish all partners a prosperous business, and I wish you every success in your work! Thank you!


                   Xu Lixin, General Manager of Shinwa(China) Industries Ltd.

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